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About Us

If you want to learn more about us, you’re in the right place.

Who we are and why we coach.

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Our story

Mission statement

To have a positive impact on the athletic potential of as many athletes as we can reach whether it be as small as a tweak of a program schedule or as massive as the total transformation of a life.

Company story

Established in 1993 when email was in its infancy, laptops and spreadsheets were an anomaly and 5 years before Google was established, we operated with a phone line and fax machine. 

We grew from a handful of local elite triathletes on “cut-and-paste” plans to a network of athletes of varying abilities around the world being remotely coached with individualised training programs.

Along the way, we have had the opportunity to be a small influence in the careers of athletes who became “world-beaters” as well as getting normal people off their couches and living much healthier lives.

We are very proud to have had the opportunity of working with all of them.

Our evolution

We are fortunate to have grown from a one-man program generating machine to where we now find ourselves as a hub for practical advice and a sane voice for our athletes in this time of viral product marketing.

While we set a firm structure for our athletes based on what we know that works, we always listen to feedback from our athletes to keep advancing our knowledge. 

We have our traditions but we are not stuck in the past.
When we learn anything new that could benefit any of our athletes, we implement it quickly.

Who we serve

We are not averse to working with any athlete of any ability.

We work to get “Newbie” athletes oriented in their chosen sport as well as taking existing athletes to their next level of personal achievement. 

With novice athletes, our aim is to establish a solid understanding of the basics and requirements of their chosen sport.
This eduction process is backed up with practical advice and then physical training.

With Intermediate athletes, the most difficult group to work with, ;-),  we spend most of our time reigning in their enthusiasm. Scheduling enough training to keep them busy while trying to get them to slow down a bit or not do extra because they “felt good”.

With advanced athletes, it is mainly tweaking what already works to get the last few percentages out of each of their fitness components which may be limiting their best performance. 

Fortunately for Google translate, we are not limited by language barriers any more.

 

 

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